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Amtower Off-Center

The Changing Landscape of B2G Marketing & PR

September 28, 2009 - 6:59am

Mondays at 12:00 PM
Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly on all aspects of doing business in the government market. Every week experts on various aspects of doing business with the government join Amtower for a lively discussion of current issues facing the government contractor community.
The Changing Landscape of B2G Marketing & PR
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Evan Weisel of Welz & Weisel Communications
Eva Neumann of ENC Marketing & Communications
Elizabeth Shea of SpeakerBox PR

Sept. 7, 2009
(Rebroadcast September 28th, 2009)



Amtower and his panel of veteran marketing and PR professionals (Evan Weisel, Eva Neumann and Elizabeth Shea) discuss the myth of end-of-FY marketing and why year-round marketing works best in the government market. Among the year-round tactics are the evolution of SEO and "inbound marketing," leveraging print media platforms (hardcopy and web), live and online events, and the growing use of Web 2.0 tools like LinkedIn, Twitter and others. Insights into the elements of successful B2G sales and marketing are shared throughout.

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