September 28, 2009 - 6:59am
Mondays at 12:00 PM| The Changing Landscape of B2G Marketing & PR | |
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Amtower and his panel of veteran marketing and PR professionals (Evan Weisel, Eva Neumann and Elizabeth Shea) discuss the myth of end-of-FY marketing and why year-round marketing works best in the government market. Among the year-round tactics are the evolution of SEO and "inbound marketing," leveraging print media platforms (hardcopy and web), live and online events, and the growing use of Web 2.0 tools like LinkedIn, Twitter and others. Insights into the elements of successful B2G sales and marketing are shared throughout.
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