Marketing and Corporate Education for the Federal Contractor
October 13, 2009 - 8:44am
Mondays at 12:00 PMHosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly on all aspects of doing business in the government market. Every week experts on various aspects of doing business with the government join Amtower for a lively discussion of current issues facing the government contractor community.
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Partner and Vice President
Booz and Company
October 12th, 2009
Amtower interviews Ed Landy, co-author of The Four Pillars of Profit-Driven Marketing. Some topics from the book include the demassification of mass media, obtaining real ROI from marketing, the changing landscape in marketing, top management involvement in marketing, and the four pillars: analytics, support tools, processes and organizational alignment.
Topics from the Landry's article in Strategy Business magazine entitled "Rising to the Corporate Education Challenge" include the need for and value of ongoing corporate education, the changing valuation of human capital, getting management participation and buy-off, what should be developed internally and what can be used from outside sources, and how technology is changing the availability of training.
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