DorobekINSIDER: Federal News Radio’s programming changes become officially official

We told you about it earlier, but… the changes are officially official today.

Here is the press release:

Federal News Radio Introduces New Lineup

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WASHINGTON, D.C. May 12, 2010 – Federal News Radio 1500 AM today announced that it will debut a new line-up that will include changes to both morning and afternoon drive.

Afternoon anchor Amy Morris will join Tom Temin for “The Federal Drive” program airing weekday mornings from 6-10 a.m. Morris has over ten years of Washington radio experience and has been with Federal News Radio since 2006.

Chris Dorobek, will now be the host of “The Dorobek Insider,” – a talk show airing weekday afternoons from 3-7 p.m. “The Dorobek Insider” will complement his already popular federal blog, also titled “DorobekInsider.” Chris’ new show will cover all the bases including federal procurement, management, IT and human resources. Prior to joining Federal News Radio in 2008, Dorobek served as the editor-in-chief of Federal Computer Week.

Program Director Lisa Wolfe says, “These exciting changes highlight the specific skills and strengths of our staff and create something brand new in federal media space.”

The new drive time lineup will begin Monday May 17. “In-Depth with Francis Rose” will continue to air weekdays from 10 am to 3 pm.

Federal News Radio 1500 AM is a primary outlet for federal managers and contractors seeking news and information about the business of the federal government. Its website FederalNewsRadio.com features audio archives of all its programming as well as local and national federal news, original content, blogs, and more.

The station is also home to play-by-play sports, including being the flagship station for Washington Nationals baseball and Washington Capitals hockey. Federal News Radio and its sister station, all-news WTOP Radio, is owned by Bonneville International Corporation.

The Washington Post’s Federal Eye blogger Ed O’Keefe has written about it:

[Jane Norris’s] departure means afternoon anchor Amy Morris will join Tom Temin for “The Federal Drive” morning show. Morris’s current co-host, Chris Dorobek — of DorobekInsider fame — will go solo from 3 p.m. to 7 p.m. with “The Dorobek Insider.” Francis Rose and other programs will fill the hours in between.

WFED 1500 AM is the sister station of Washington’s all-news powerhouse WTOP and though it usually places dead last in the local radio ratings, it’s a cash cow for owner Bonneville International thanks to advertisements and infomercials purchased by defense contracting firms, federal labor unions and other interest groups. It’s also the radio home of the Washington Nationals and Washington Capitals thanks to a powerful AM signal that can be heard as far away as Cape Cod in the evenings.

Just as an explainer: Technically, we are tied at the bottom of the radio ratings. That being said, one of the wonderful things about Federal News Radio — In the end, radio ratings aren’t really relevant to what we do. Radio ratings using polling sampling techniques — and for Federal News Radio to register in ratings, you would have to be a registered people metered person. It is a very different business model… and it is one of the aspects of this station that I love. It is media people being innovative about how to meet the needs of a specific audience.

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