Amtower interviews author/consultant James J. Baker. The interview centers of Baker’s new book, “How to Win Business from the Government-A Tactical Guide to Understanding the U.S. Federal Government Information Technology Marketplace”, highly recommended by Amtower. Focused on selling information technology to the federal government, the interview discusses the initial research a company should do from agency budget submissions (including 300A documents) through searches in the Federal Procurement Data System. Also discussed are methods to create a sales pipeline, lead generation, small business offices/OSDBUs, media sources, working with consultants and utilizing a variety of publicly available information. Baker reference’s names sources and countless government web sites throughout the interview.