March 14, 2011 — Host Mark Amtower interviews Lisa Dezzutti, president & CEO of Market Connections, regarding the soon-to-be-released research study on federal managers’ information grazing habits: The 2010-2011 Federal Media and Marketing Study.
The study represents findings from interviews with 2,600 federal and DoD managers across 23 management disciplines. It provides statistical findings regarding 37 publications (trade publications and broader industry publications), 14 business news media outlets, 16 social media sites, 8 news aggregators, blogs, and more, and provides details on media preferences. The study is a web-based tool available for purchase.
A preview of the study is scheduled for March 29 at a breakfast briefing at the Tyson’s Corner Marriott. Details are at the Market Connections website. The study is done in conjunction with TMP Government.