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Where should all that content go?
Ann Handley, chief content officer of MarketingProfs, joins host Mark Amtower for a look at the roles of content and content distribution. March 21, 2011
March 21, 2011 — Host Mark Amtower interviews Ann Handley, chief content officer of MarketingProfs and co-author of Content Rules (Wiley, 2011).
Topics discussed include Handley’s background as a journalist, her role at MarketingProfs, and the many facets of and venues for content including blogs, webinars, white papers, ebooks, podcasts, photos, and more.
Throughout the interview, the idea of content as a sales tool and lead generator is explored.
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