All Things Channel!

Allan Rubin & Skip Liesegang, ImmixGroup

wfedstaff | April 17, 2015 4:00 pm

July 30, 2012 — This week on “Amtower Off Centter”, host Mark Amtower interviews Allan Rubin, vice president of Marketing and Skip Liesegang, vice president of the Government Channels Division at ImmixGroup.

Topics include:

  • how the channel is changing
  • how and why manfacturers should select channel partners
  • the role of Immix and “master” resellers/distributors
  • marketing methods that work in B2G
  • the role of content in demand generation
  • the Government Channel Leadership Council