The concept of content

September 9, 2013 — This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen, managing partner of the marketing and branding firm Hinge, on all facets of content.

Topics include:

  • what is content
  • how to develop content
  • content formats available
  • how and where to share content
  • the role of content in thought leadership