Days
Hrs
Min
Sec
FEHBP Open Season Countdown. Check out our Open Season Resource Center. Open Season is over!
Sponsored By

The concept of content

Lee Frederiksen, managing partner, Hinge

wfedstaff | April 17, 2015 5:29 pm

September 9, 2013 — This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen, managing partner of the marketing and branding firm Hinge, on all facets of content.

Topics include:

  • what is content
  • how to develop content
  • content formats available
  • how and where to share content
  • the role of content in thought leadership