Business to Government content marketing

Lisa Sherwin Wulf of Solarwinds and Monica Mayk of Market Connections join host Mark Amtower to discuss B2G content marketing and how to develop a subject matt...

(This show originally aired on August 31, 2015)

This week on “Amtower Off Center” , host Mark Amtower interviews Lisa Sherwin Wulf of Solarwinds and Monica Mayk of Market Connections on B2G content marketing and developing a subject matter expert profile.

Lisa Sherwin Wulf & Monica Mayk
Lisa Sherwin Wulf & Monica Mayk

Topics include:

  • highlights from recent Market Connections studies on types of content that works depending on where you are in the sales cycle
  • why content marketing is critical in building the “subject matter expert” platform
  • how Solarwinds uses content to solidify current client relationships and build new relationships

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