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All things B2G
Marketing Consultant Kevin P. Young and ImmixGroup marketing VP Allan Rubin join host Mark Amtower to discuss business to government marketing. They will talk ...
(This show originally aired on November 9, 2015)
For a discussion on B2G marketing, host Mark Amtower is joined by Kevin P Young, management consultant for AOC Key Solutions and adjunct professor at George Mason University School of Business, and Allan Rubin, VP Marketing at ImmixGroup.
Topics include:
- traditional marketing methods with traction (events, PR, white papers)
- digital marketing, including the importance of mobile, webinars, social media, video
- content marketing
- differentiation
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