Marketing research for the B2G market

This week on “Amtower Off Center” , host Mark Amtower interviews Monica Mayk, VP of Client Services for Market Connections Inc., regarding their research as to what works in B2G marketing.

Topics include:

• the role of media in marketing
•  the growing power of content marketing
•  thought leadership
•  social networking
•  the widespread use of mobile devices and why marketers need to understand this
•  the continuing role of targeted events in the government market

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