That memorandum specifically prohibits use of Web tracking tools unless specifically approved by an agency official, and only under compelling need.
Cookies have become a staple of most commercial, private-sector Web sites since the issuance of that memo, because they let Web sites adapt to user preferences, thus allowing for a more user-friendly experience.
In addition, cookies let Web sites better track and manage what users expect from those sites.
OMB is considering allowing the use of such technologies as long as agencies:
Adhere to existing laws and policies on data collection, including privacy protection
Provide a clear means for users to opt-out of being tracked
Do not discriminate against those who do choose to opt-out
OMB also is expected to detail a three-tiered approach to determine which Web tracking technologies are appropriate for federal sites.
The approach would include single sessions cookies, and multi-session cookies for both Web analytics or persistent identifiers.
Interested parties will have two weeks from the publication in the Federal Register to submit comments.