How to integrate social media into your agency

August 16, 2011 — In February 2009, the new Secretary of State, Hillary Clinton, challenged the agency’s technology section to come up with a way to collaborate and share ideas.

The traditional “suggestion box” just wouldn’t work with 40,000+ employees distributed all over the world.

This challenge was answered by Kerry O’Connor, Program Manager of the Sounding Board at the U.S. State Department.

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On today’s show…O’Connor will share with listeners how she worked with a team from the Office of eDiplomacy to come up with “The Sounding Board.” The platform soon generated 27,000 page views a month.


She will also talk about a concept called “ideation.”

You can go to and get some ideas that O’Connor incorporated into “The Sounding Board.”