How small businesses can survive the “more with less” era

As agencies tighten their belts, small businesses are worried about getting lost in the shuffle. Guy Timberlake, Chief Visionary and Chief Executive Officer of The American Small Business Coalition, joined me today with some suggestions for both agencies and businesses. We talked about how small businesses can prevent being lost in the “more with less” shuffle; how positioning yourself and your team as subject-matter experts can be more effective than straight-up selling; and how you can stand out when you get your face time with agency decision-makers.

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