5 Steps to Determine Your Key Marketing Objective

What is your Key Marketing Objective? Can you answer this question? Some marketers in the federal space can and some cannot. Your objective may be as simple as, “We need a $100 cost-per-lead to come out of our event on Cyber Security.” Or you may have a more complex marketing objective, such as, “Get federal Chief Security Officers in civilian agencies to think of our company when they have a need for software security.” The most difficult task many marketing leaders face is determining their company’s Key Marketing Objective (KMO). So how do you figure it out?

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