Lead Generation: Three Common Marketing Mistakes

Businesses are falling into traps when it comes to lead generation. It can be difficult but avoiding these will help make your campaign successful.

In the world of marketing, the internet and other digital assets present a disruptive technology to the traditions of measured marketing. Lead Generation is now both a buzz phrase and a tactic that has incredible benefits when implemented within a well thought out marketing strategy. In many client meetings, I have seen the gamut of lead generation strategies, some very sophisticated and others not. Some strategies are supported by a clear marketing objective, strong brand loyalty, focused lead nurturing systems, and a measured return on investment through the sales funnel. I’ve also seen companies just using the Lead Gen buzz phrase without having a strategic plan, brand presence or lead nurturing system in place.

Lead Generation: Three Common Marketing Mistakes

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