4 Ways To Improve Your Twitter Activity and Presence

To get your message to the federal audience, tweet links, use handles, a shortener, and take advantage of free advertising allowed in your profile.

I just placed my order for Dan Zarella’s new book called The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies (Wiley, 2013). The confidence reflected in the title is based on detailed quantitative analysis of blogs, tweets, and other social media tools. Dan calls himself a “data scientist” and is affiliated with the well-respected inbound marketing folks at HubSpot.

4 Ways To Improve Your Twitter Activity and Presence

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