Beware of Row 679

Finding a trade show to fit into your marketing mix isn’t hard to do. Even though they are becoming less and less popular, there are still plenty of trade sho...

Beware_of_Row_679Finding a trade show to fit into your marketing mix isn’t hard to do. Even though they are becoming less and less popular, there are still plenty of trade shows to choose from. Finding the RIGHT trade show is a bit more difficult, however. Once you find the right event, just showing up doesn’t guarantee success, either. Just as in real estate, the key element to a successful trade show is location, location, location. Unfortunately many marketers fall into the trap of row 679. 

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