Federal Marketing: Thought Leadership Pros and Cons

Thought leaders are people, not marketing collateral. Because of that, this marketing strategy can deliver great rewards, but also has some inherent risks.

A thought leadership strategy has become a significant part of many federal marketing plans with good reason. Many leaders are former government executives who actually created and implemented the very programs that the companies they now work for are trying to sell into. We have a long list of clients that have successfully used this marketing strategy in many ways, including showcasing their thought leaders as the cornerstone of their marketing message, on panel discussions, in webinars, in radio commercials and featured in digital display ads.

Federal Marketing: Thought Leadership Pros and Cons

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