Does Your Federal Marketing Cycle Match Your Federal Sales Cycle?

More marketing savvy customers realize that a sales cycle has multiple phases and focusing on the final phase will not lead to a win.

Everyone knows about the federal buying season. It is a well-documented time when the Federal Government spends the money left in its budget so that its entire budget is used and is not lost in the following year’s budget.

With that in mind, companies that sell to the federal government build up their marketing around this August/September timeframe and increase their exposure over a variety of media as a means to capture as much of the government’s money as possible.

Does Your Federal Marketing Cycle Match Your Federal Sales Cycle?

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