Input, the market research firm, has opened the door to potential buyers, insiders and industry sources say.
While the privately held company has been in talks before, nothing panned out.
Input officials had no comment noting that Input is a privately held company and therefore, they tend not to comment on these kinds of topics. But insiders did note that “INPUT is a strong performer in a hot sector and naturally is an attractive asset.”
Input board chairman Peter Cunningham has held sales talks before, but nothing ever came of it. But Cunningham might believe now is the right time.
The shop talk comes after media giant Bloomburg purchasedEagle Eye Publishers, a much smaller market research firm, as marketing guru Mark Amtower reported. And, in fact, Bloomburg is seeming to growing its government focus. Last month, Bloomberg announced that Kevin Sheekey is rejoining the company as chairman of the government-oriented division. He will also oversee government relations and communications. It is unclear exactly what Bloomberg plans to do in the government market, but FishbowlDC has reported that the company is looking to take on the other so-called Hill rags.