Mojo from Maslow

Chip Conley
Joie de Vivre Hospitality
February 8th, 2008

An interview with Chip Conley, author of PEAK: How Great Companies Get Their Mojo from Maslow. Conley, also CEO of boutique hotel chain Joie de Vicre discussed the use of Maslow’s “hierarchy of needs” pyramid and how this leads to employee satisfaction and retention, customer loyalty, and vendor/partner satisfaction in his own business and others. Examples discussed included Apple, Google, and Harley Davidson.