White Paper Leads to Green Paper

Mike Stelzner
Encore Presentation

Mike Stelzner of www.WritingWhitePapers.com joins Amtower for an extensive overview of white papers, one of the best lead generation tools available. Among the topics discussed are Stelzner’s book, Writing White Papers, how to write white papers, how to get them noticed and used, and Stelzner’s new self-paced educational program for training people in-house.