How to start development of an inbound marketing program

August 16, 2010 — Amtower interviews internet marketing guru and CEO of Hubspot, Brian Halligan. Brian is also the co-author of two recent books, Inbound Marketing (with HubSpot co-founder Dharmesh Shah) and Marketing Lessons from the Grateful Dead (with David Meerman Scott), both of which are discussed. Topics for Inbound Marketing include what is inbound marketing and how it works, the components (website, blogs, social media, google and more) and how to start developing an inbound marketing program. Topics for Marketing Lessons from the Grateful Dead include several of the “lessons”, like creating a new category for your business, including your customers in the overall experience and more.