How real-time marketing can help your business

David Meerman Scott, author, Real-Time Marketing & PR

wfedstaff | June 3, 2015 7:53 pm

(This show originally aired January 3, 2011)

January 17, 2011 — Host Mark Amtower interviews best-selling business author and Web 2.0 guru David Meerman Scott regarding Mr. Scott’s latest book, Real-Time Marketing & PR (Wiley).

Topics covered include why real-time marketing and PR is important, how to leverage it to your company’s advantage, how to overcome C-level resistance in using Web 2.0 PR tools, and what the best tools are: video, blogs, social networks, e-books, podcasts, Web radio and more.

Examples of how companies and government organizations use these tools are discussed during the show.

Sign up for the online chat with Air Force Deputy CIO Bill Marion II on May 9, at 10 a.m. (EDT).