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The Art of War…for women
Find out how author Becky Sheetz-Runkle has adopted The Art of War to pertain to women in business. January 24, 2011
January 24, 2011 — You’ve heard of Sun Tzu, the author of The Art of War.
Marketing consultant Becky Sheetz-Runkle’s new book, Sun Tzu for Women, brings a female twist to the classic.
Sheetz-Runkle uses war as a metaphor for how women should act in business. She discusses many of the traditional pitfalls for women in business and how women can employ Sun Tzu’s tactics for positioning, being ready, picking one’s battles, and much more.
Sheetz-Runkle has a 20-year career as a marketing professional and an impressive martial arts background. She holds the rank of Grand Master and Menkyo Kaiden in Sho Bushido Ryu Jujitsu.
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