Where should all that content go?

Ann Handley, chief content officer, MarketingProfs

wfedstaff | June 3, 2015 10:36 pm

March 21, 2011 — Host Mark Amtower interviews Ann Handley, chief content officer of MarketingProfs and co-author of Content Rules (Wiley, 2011).

Topics discussed include Handley’s background as a journalist, her role at MarketingProfs, and the many facets of and venues for content including blogs, webinars, white papers, ebooks, podcasts, photos, and more.

Throughout the interview, the idea of content as a sales tool and lead generator is explored.