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Marketing to the federal government
Lisa Dezzutti and Monica Mayk of Market Connections join host Mark Amtower to discuss the top challenges that contractors face in marketing to the federal gover...
May 4, 2015 — This week on “Amtower Off Center”, host Mark Amtower interview Lisa Dezzutti and Monica Mayk of MarketConnections, on the changing landscape of marketing to the government.
Topics include:
- the top marketing challenge- finding and reaching decision makers
- what media are best for contractors to reach and influence Feds
- the disconnect between what feds want to see and what marketing materials contractors produce
- how shrinking Federal budgets impact marketing
- the rise of content marketing and which content delivery tools have the most impact
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Amtower Off Center
MONDAYS at Noon
Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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