The keys to a winning proposal

Carl Dickson
Carl Dickson, founder,

(This show originally aired on March 3, 2017)

This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson on mapping out a winning proposal while improving win-rates and lowering proposal costs.

Topics include:

  • having all the necessary information the proposal writer needs before they start
  • presenting that information in the proposal from the customer point of view
  • knowing the offering design and bid strategy prior to starting to write the proposal
  • giving detailed instructions to the proposal writer prior to starting the proposal