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On Air: Federal News Network
All things content: Tales from two Lisa’s
Lisa Deluca, senior manager of Public Sector Marketing at Veritas Technologies, and Market Connections founder and President Lisa Dezzutti join host Mark Amtowe...
(This show originally aired on May 29, 2017)
This week on “Amtower Off Center”, host Mark Amtower is joined by Lisa DeLuca and Lisa Dezzutti for a wide ranging discussion on content marketing, predicated in part o Market Connections new Federal Content Marketing study.
Topics discussed include:
- overall value and role of content in the government market
- content as influencer before and during the procurement process
- using content to support a specific area of expertise
- types of content preferred by feds vs contractors
- gated vs ungated content & when to gate
- most frequently viewed content types
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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