Creating your ‘subject matter expert’ profile on LinkedIn

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(This episode originally aired on June 11, 2018)

This week on Amtower Off Center, host Mark Amtower interviews Judy Schramm, CEO of ProResource, a marketing firm specializing in helping executives tell their stories and develop their personal brands.

Topics include:

  • why executives need to develop a personal brand
  • key elements of building your brand on LinkedIn
  • developing content to support your brand
  • enhancing you profile with graphics and video
  • how spending time on LinkedIn saves you time