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Marketing is everything
IT marketing legend Regis McKenna joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion of his marketing philosophy and his ex...
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This week on Amtower Off Center, host Mark Amtower interviews Silicon Valley IT marketing legend Regis McKenna.
McKenna’s 1970s-80s clients included then start-up Apple, Intel, National Semiconductor, Silicon Graphics, 3Com and may others.
Much of the discussion is based on McKenna’s Harvard Business Review article from 1991: “Marketing is Everything.”
This is a wide-ranging discussion on McKenna’s marketing philosophy and his experiences in what became Silicon Valley, moving into web 2.0 world of today..
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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