Marketing is everything

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Group photo of Steve Jobs and Regis McKenna
(L-R) Steve Jobs & Regis McKenna

This week on Amtower Off Center, host Mark Amtower interviews Silicon Valley IT marketing legend Regis McKenna.

McKenna’s 1970s-80s clients included then start-up Apple, Intel, National Semiconductor, Silicon Graphics, 3Com and may others.

Much of the discussion is based on McKenna’s Harvard Business Review article from 1991:  “Marketing is Everything.”

This is a wide-ranging discussion on McKenna’s marketing philosophy and his experiences in what became Silicon Valley, moving into web 2.0 world of today..