Articles by Mark Amtower

  • KPIs for what it takes to win business

    This week on Amtower Off Center, host Mark Amtower discuses the 2018 Government Contractor Study with Market Connections president Aaron Heffron and Merritt Group Senior Vice President Matt Donovan. September 17, 2018

  • Marketing is everything

    IT marketing legend Regis McKenna joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of his marketing philosophy and his experiences in working with clients Apple, Intel, 3Com and other companies in Silicon Valley in the 1970s and 80s. September 10, 2018

  • ‘Playing to win’ in the GovCon market

    Carl Dickson, publisher of captureplanning.com and proplibrary.com analyzes the 2018 Federal Contractor Study and explains how small businesses can beat their much larger competitors for government contracts. September 3, 2018

  • Smooth transition? Flush end of FY 18 morphs to another probable CR

    The 2018 fiscal year for the federal government comes to an end in a few weeks. What does that mean for contractors and what can they expect in FY 2019? Find out on this week’s Amtower Off Center. August 27, 2018

  • An analysis of the 2018 GovCon market

    Mike Smoyer, president of the Digital Government Institute, and William Sanders, director of Technology Strategy and Business Development for Oracle, join host Mark Amtower on this week’s Amtower Off Center to discuss 930Gov and the recent Market Connections Government Contractor study. August 6, 2018

  • Powerful writing: It changes lives!

    Writing expert and trainer Carla Bass joins host Mark Amtower on this week’s Amtower Off Center to discuss her book: Write to Influence!, and what you can do to improve your writing skills. July 30, 2018

  • Creating your ‘subject matter expert’ profile on LinkedIn

    ProResource CEO Judy Schramm joins host Mark Amtower on this week’s Amtower Off Center to discuss executive branding and what you can do to build and enhance your personal profile on LinkedIn. July 22, 2018

  • The state of the GovCon market

    What is currently driving the mergers and acquisitions activity in the government contracting market? Find out when Washington Technology Editor Nick Wakeman joins host Mark Amtower on this week’s Amtower Off Center. July 16, 2018

  • All things contracting with Larry Allen

    What are the chances of a government shutdown in fiscal year 2019? Find out when Larry Allen, president of Allen Federal Business Partners joins host Mark Amtower on this week’s Amtower Off Center. July 9, 2018

  • Federal CIOs: The challenges of digitization

    Mark Forman, vice president and Global Head of Public Sector for Unisys, joins host Mark Amtower on this week’s Amtower Off Center to discuss FITARA, the Internet of Things, and the top issues facing the CIO community. July 2, 2018

  • An update on the SmartPay program

    David Shea, director of GSA’s Center for Charge Card Management, joined host Mark Amtower for a lively discussion of the federal SmartPay program. June 25, 2018

  • The power of social media

    Danielle Brigida, national social media manager for the US Fish and Wildlife Service, joins host Mark Amtower on this week’s Amtower Off Center to discuss how federal agencies use Facebook, LinkedIn and other social media programs. June 18, 2018

  • Digital transformation & the ‘7i’s’

    Tech marketing expert John Kostak joins host Mark Amtower on this week’s Amtower Off Center to discuss branding, identity management, and the findings in Kostak’s study: “Digital Transformation and the “7i’s”. June 4, 2018

  • The importance of networking

    What is the value of face-to-face networking and how can AFCEA help in that effort? Find out when Katie Helwig, director of Small Business Programs at AFCEA, and Eric Strauss, director of Business Development for Connected Logistics, joins host Mark Amtower on this week’s Amtower Off Center. May 14, 2018