The NBC Sports Group has acquired the U.S. broadcast rights for the 2017 America’s Cup.
According to the deal announced Monday, NBC will provide live coverage of both weekends of the America’s Cup match in Bermuda in summer 2017. Other live coverage of the match and the challenger elimination series will air on NBC and NBC Sports Network. Coverage of all America’s Cup World Series events in 2015 and 2016 will be on NBCSN.
Unlike in 2013, when the America’s Cup Event Authority bought air time and then sold advertising, this is a joint venture in which the NBC Sports Group and the ACEA will collaborate on sponsorship and advertising sales.