Coast Guard goes blogospheric

The world of YouTube and blogs is making its mark on federal public relations departments. The Coast Guard, for example, has started taking its news directly to bloggers, hosting roundtable discussions normally reserved for broadcast, online and print journalists. Today we air the first interview in a series looking at how agencies are changing their approach to public relations. Lieutenant Tony Migliorini, who leads the Coast Guard’s new social media program, joins us.

Coast Guard blogs: