Financial risk planning: how to know your risk tolerance

July 29, 2013 — Risk initially sounds like something to be avoided.

However, risk should be looked at this way: Where do you want to put your money? Do you want to invest in a savings account, bonds, stocks, mutual funds, commodities, etc?

Each has an element of risk, but this does not mean the investment is “risky.”

One’s risk tolerance is one of the basic questions you as an investor and/or a financial advisor must address.


After risk sensitivity has been determined, financial guidance can be better understood and presented.

The heart of this analysis is which investments provide the lowest risk tolerance to provide the desired rate of return.

This week on For Your Benefit, our host, Bob Leins, welcomes back Joe Sullender, certified financial planner and senior vice president, investments, of the Financial Strategies Group of Wells Fargo in Tysons Corner.