thought leadership

  • The concept of content

    Lee Frederiksen, managing partner of Hinge will discuss how content marketing works. September 9, 2013

  • Elements of thought leadership in GovCon

    Carl Dickson, founder of CapturePlanning.com, will tell us how thought leadership can help contractors raise the visibility of their businesses. October 21, 2013

  • The concept of content

    Lee Frederiksen, managing partner of Hinge will discuss how content marketing works. October 28, 2013

  • What’s working in marketing to the government

    Mark Amtower hosts a roundtable discussion of content marketing, thought leadership, and trends in the federal market. December 15, 2014

  • What’s working in marketing to the government

    Mark Amtower hosts a roundtable discussion of content marketing, thought leadership, and trends in the federal market. December 29, 2014

  • Business to Government content marketing

    Lisa Sherwin Wulf of Solarwinds and Monica Mayk of Market Connections join host Mark Amtower to discuss B2G content marketing and how to develop a subject matter profile. September 14, 2015

  • Tips on how to be a “visible expert”

    Lee Frederiksen of Hinge Marketing joins host Mark Amtower to discuss how you can become a “visible expert” in the federal market. September 29, 2015

  • Thought leadership & proposal management

    Proposal expert Betsy Blakney joins host Mark Amtower to discuss the key elements of thought leadership and their role in winning business with the federal government. February 22, 2016

  • The keys to a successful referral strategy

    Lee Frederiksen, founder and managing partner at Hinge Marketing, joins Mark Amtower on Amtower Off Center, to discuss how to create a successful referral strategy for your company. June 13, 2016

  • Marketing research for the B2G market

    Monica Mayk, vice president of Client Services for Market Connections Inc,, joins host Mark Amtower to discuss thought leadership, content marketing and the role of media in marketing. June 27, 2016