Health and Human Services has launched a new health privacy website, and with that, a proposal to strengthen HIPAA Privacy and Security Rules. The idea is to make the handling of all the electronic personal health information that’s out there more secure. HHS Secretary Kathleen Sebelius made the announcement today. She encourages all Americans to start learning more about the new set of rules, so that they better understand their rights, but also so they better understand what resources are available that’ll help them protect their personal health information. This move would strengthen the enforcement of the Health Insurance Portability and Accountability Act by expanding people’s rights to access their information, while limiting the disclosure of certain kinds of protected health information to health plans in particular. It also sets new limits on the ways marketers and fundraisers can use and disclose protected health information, while also prohibiting the sale of information without someone’s express consent.