USPS promotes high-tech mail

The US Postal Service is using technology to make what many people would call junk mail a little more eye-catching to tech-savvy consumers. In what it’s calling “interactive mail”, the Postal Service is giving postage discounts to commercial mailers who print QR barcodes on their mailpieces. The codes can be scanned by a smartphone, which then takes users to a mobile website with more information about the product or service. USPS says it’s part of a long term strategy to keep mail relevant as an advertising platform.