The Art of War for Small Business

Head shot of Becky Sheetz
Becky Sheetz

This week on “Amtower Off Center”, host Mark Amtower interviews small business expert and Jiu Jitsu Grand Master Becky Sheetz  on applying the principles of Sun Tzu from her book: The Art of War for Small Business.

Topics include:

  •  the advantages and disadvantages of being a small business
  •  understanding your company and your market position
  •  defining your core competency
  •  learning more about your competition
  •  when and why to form alliances